Meta Ran 7,600 AI Nudify Ads via Chinese Partner, Including App Flagged for Child Pornography

Facebook and Instagram served approximately 7,600 ads for AI "nudify" apps between April and June 2026, delivered through Beijing-based GatherOne Inc., one of Meta's official Chinese advertising partners. The ads promoted apps that transpose women's faces onto naked bodies and generate sexualized video. One app, BAfter, included a section with pornographic face-swap options and was flagged by multiple users on Google Play for containing AI-generated videos of minors. It was listed as suitable for all ages.

Meta's own policies prohibit sexually suggestive ads and apps that digitally undress people. The company made $18.4 billion in China-sourced revenue in 2024, 11% of its global total, and a Reuters report from December cited internal documents concluding that roughly 19% of that figure came from ads for banned content including pornography and scams. GatherOne is named in both reports. Meta said it has since banned BAfter and removed links to several other nudify apps. The ads ran and reached users before being taken down.