PwC Published Client Reports Containing AI-Hallucinated Citations

PwC delivered multiple client reports containing fabricated citations and AI-generated hallucinations, according to TechRadar. The firm's consultants apparently passed AI output into finished work without verifying whether the sources it cited actually existed.

The incident sits in a growing pile of professional-services embarrassments where the gap between "AI-assisted" and "AI-checked" turned out to matter. For a firm whose product is, essentially, trustworthy analysis, shipping reports with invented references is a fairly direct hit to the value proposition.