Deepfake Zuckerberg Video Used to Promote "World Water Reserve" Crypto Scam
Published · updated · curated by AI Is Going Just Great
Source: fullfact.org ↗
"The Facebook clip has been modified by creating a voice clone of Mark Zuckerberg, combined with the use of a lip syncing AI tool."
A voice-cloned, lip-synced video of Mark Zuckerberg falsely claiming "there is no water left for humans to survive more than one year" circulated thousands of times on social media, directing viewers to buy a cryptocurrency called "World Water Reserve." The original footage came from a White House dinner in September 2025; Zuckerberg said nothing about water. A fake CNBC screenshot captioned "Zuckerberg announces $200M commitment to World Water Reserve" was bundled with the video to add credibility.
University of Reading deepfake researcher Dr. Dominic Lees identified the manipulation: a voice clone of Zuckerberg layered over the original audio, with a faint music track added specifically to mask the acoustic mismatch between the clone and the White House dinner room. Full Fact, which receives funding from Meta as part of Facebook's Third-Party Fact Checking Programme, rated the clip "altered."